how many click frenzy events a year

The flash sale has cemented itself in the Australian retail calendar, with 1.1 million visitors flocking to the site on May 21 and 22. He also advised that “if it sounds too good to be true, it is too good to be true” and to scrutinise bank statements after making purchases for any signs of fraud. “It’s the roughest year of our lives, and everyone needs a little Julove. Second of all, with some creative use of space, we’ve been able to increase capacity for […], Brand agency Interbrand has launched its inaugural Australian and New Zealand Breakthrough Brands report, revealing the 15 local brands set to impact their markets. Fashion (68%), health/beauty (43%) and sporting goods (35%), led the charge during Click Frenzy last year, and we expect these categories to also spike this year. Customer traffic to the Click Frenzy site grew by 131% this year compared to 2019 with page views up 219% year-on-year. The Click Frenzy Mayhem sale takes place on 21 May at 7pm (AEST) and will run for 29 hours, concluding at midnight (AEST) on Wednesday 22 May. To join the conversation, please Log in. The second event is called Click Frenzy Travel and will start on the 1st of September. Many retailers may use it as an opportunity to get back some of the revenue they have lost from physical retail being shut, however it will depend on how digitally mature their business is. However the event's … The Salesforce Gold Consulting Partner is launching into greater heights with the onboarding of multi-talented creative and marketing technology rockstar, Tom Miller, as their new Consultant and the first to be appointed in the new Adelaide office. Click Frenzy began eight years ago, … Apart from the lamb ad & the John Lewis ad, the ALDI Christmas ad's right up there in the "highly anticipated" stakes. Sophos global solutions engineer Aaron Bugalis has warned Aussie shoppers to stay vigilant while they shop, as hackers know that users will have their defences down during the commotion of the sale. However, retailers are uncertain as to what to expect from the 53-hour event this year. Nunn Media snares furniture retailer Amart's media and a 10% discount of a new pouffe and chaise lounge for reception. Originally from Chile, Ferretto’s career spans four continents with stints in creative powerhouse agencies including Leo Burnett Buenos Aires, DDB Barcelona and Lola Mullenlowe where […], Hospitality operator Solotel reckons we all could do with a laugh after the year it’s been and so is tapping into our love of hilariously awkward Christmas family photos for its new festive marketing campaign. Retailbiz covers every aspect of Australia’s retail sector with a focus on the innovations and technologies that are driving the industry forward. Click Frenzy is an Australia-wide online mega-sale. Some standout deals included up to 80% off at Shaver Shop, up to 60% home essentials on Catch, up to 50% off on Bose, 40% off Peter Alexander and Adidas, and 30% off Dyson. The sales are often divided into two categories. And with ecommerce tipped to continue in its growth, online sales events like Click Frenzy may start to pop up more and more, according to Barnard. Retailers should ensure they’re not missing the opportunity to cash in on such peak sales event as this as they’re not going to get another opportunity like this again…well not in the foreseeable future. From the level of traffic to the most popular shopping categories, here are my top predictions on what we can expect from Click Frenzy ‘Mayhem’ in 2020. Conversion rates were also up from ten per cent to 15 per cent in the same period. The ‘Sharing the spirit of Christmas’ campaign encourages Australians, however they choose to celebrate Christmas with their loved ones, to share fresh food from around Australia, support local farmers and producers, and give generously back to the community. This is where the right technology partner like Criteo is essential, to help retailers deliver advertising at scale. B&T’s Women In Media Power List Revealed. The number of people in the […], ViacomCBS Australia and New Zealand yesterday announced the launch of its inaugural Reconciliation Action Plan (RAP), cementing its commitment towards reconciliation with Australia’s First Peoples, as well as embedding positive and sustainable cultural change. Retailbiz covers every aspect of Australia’s retail sector with a focus on the innovations and technologies that are driving the industry forward. Surf Life Saving Clubs are at the heart of many local communities across the country with a new recruitment campaign launched nationally today looking to welcome a new generation of surf lifesavers. So far, the most popular brands have been MyDeal, Catch, Shaver Shop, Centre Com, Bose, Adidas, Under Armour, Dyson, Harris Scarfe and Canningvale. This ad deals with the touchy subject of modern masculinity and it's in French. “We are thankful for all of Australia conducting themselves so well during COVID-19, which in turn enabled us to put on a Click Frenzy event and get both shoppers and retailers smiling again.”, How to integrate marketplaces into your e-commerce strategy. We’re so excited to see Australians get behind retailers once again, while scoring themselves some incredible deals from top retailers.”. According to Clarke, the CASHREWARDS sales made during Click Frenzy this year are equivalent to an average week of regular sales, which is a massive growth for a business that is only five-years-old. Finally, Click Frenzy rounds out the year with the ‘sale that stops the nation’ on the second Tuesday of November (the 12/11). The ‘Stay Close, Go Further’ campaign will promote Victoria across multiple platforms – television, print, radio, digital and social – to coincide with […], Woolworths has launched its 2020 Christmas campaign, encapsulating the Australian spirit of generosity. Participating retailers saw a revenue uplift of 177% on Tuesday, and 169% again on Wednesday, compared with the average day’s benchmark in 2020, according to the Power Retail benchmarking index. All times AEDT (GMT +11). In its first year, Click Frenzy captured national attention and built a massive following in the lead-up to the event, with 2 million shoppers precipitating a catastrophic site melt-down. He also gave out some tips to help shoppers avoid being conned while snatching up a bargain. Last week two of the most prominent retail events on the APAC calendar took place, Singles’ Day and Click Frenzy. “Click Frenzy has become a part of the Australian consumer psyche and is a peak sales period for many Australian businesses with the opportunity to grow sales by up to 45 per cent, according to Criteo analysis,” he said. According to the Click Frenzy website, the event works with participating retailers to “bring you all the best deals and exclusive offers from throughout the retail industry” and centralises them into the one online shopping experience. “You only need to look at China’s Singles Day, or Black Friday and Cyber Monday in the US, these sales events are far greater than in Australia, however, can provide an insight into what is to come,” Barnard said. The sales event attracted 5.4 million visits across local retail websites with traffic up 106% compared to 2019. Interestingly, outerwear increased by 350% just last week, as restrictions around public and indoor gatherings eased and as restaurants and cafes set to open this week. Recent data by Criteo provides insights into what we can expect by showing the most popular shopping categories over the last couple weeks. “This is where serving online ads to customers at relevant moments comes in.”. As the event’s official experiential agency, INVNT, part of [INVNT GROUP] supported the four main stage sessions, which were broadcast […], Creative agency Meerkats has won round three of the 2021 Siren Awards, being awarded the overall win for the campaign ‘Beautiful Ningaloo’ for conservation initiative Project Ningaloo. The ad, […], Social ads are about to get a serious makeover in 2020, but many marketers are still leaning on outdated habits, according to Bonzai founder and chief executive Rahul Pandey.

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